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Teen boy gives lifeguard a Pepsi in exchange for the opportunity to sexually assault an unconscious woman?

Via. Two other ads in the series are below:

ETA: Details about these ads by the agency that created them for Pepsi is available here. And, see also. And, see also.

For another example of sexist advertising by Pepsi as part of its “Pepsi Exchange” series, go here, and here.

This entry was posted on Thursday, October 16th, 2008 at 1:37 pm and is filed under Sexism in the Media. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

No Responses to “Teen boy gives lifeguard a Pepsi in exchange for the opportunity to sexually assault an unconscious woman?”

  1. Things I wish I had more time to say more about says:
    October 16, 2008 at 10:46 pm

    [...] Feminist Law Profs. Contact Pepsi and tell them sexual assault isn’t sexy. Or [...]

  2. Rape Culture In Unexpected Places: New Pepsi Ad : The Curvature says:
    October 17, 2008 at 10:36 am

    [...] Other ads in the series show a monkey trading a Pepsi for the keys to a truck carrying bananas, and a young male trading a Pepsi for an astronaut’s space suit. [...]

  3. Sociological Images » GUEST POST: RAPE CULTURE IN UNEXPECTED PLACES says:
    October 19, 2008 at 5:38 pm

    [...] Other ads in the series show a monkey trading a Pepsi for the keys to a truck carrying bananas, and a young male trading a Pepsi for an astronaut’s space suit. [...]

  4. Feminist Law Professors » Blog Archive » Pepsi Ads: Sexism and Suicide says:
    December 27, 2008 at 12:26 pm

    [...] discussed here. New suicide theme discussed [...]